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Strategy

My primary target markets are B2B, Fintech and Software as a Service (SaaS). Growth leadership teams tend to be really good on technology and detail but understanding the target market and how to access it is a critical challenge. I have a real skill in shaping the key messages in a way that really connects with a customer.

Understanding our customer and which segments to target allows us to focus on building powerful solutions across operating models, products, distribution channels and technology platforms. A key goal is to provide scalability, cut cost and drive competitive advantage.