Meet Gerry

Gerry Hassett -

I have decades of high-level commercial experience managing businesses of substance both in Ireland and internationally with a strong track record of delivery. I have lots of experience in M&A. I also know how to develop people and teams. In particular, I think I can mentor leadership teams to reach their goals.

I’ve just returned from Canada where I completed a restructure and transformation of the Individual Customer division of Great-West Life (4m customers, C$90bn assets, 4,000 employees). Key themes were customer centricity, organisation refresh, digitisation, agile labs and a new vision based on the concept of ‘lifetime advice’.

Previously I worked with Irish Life for 26 years. I ran the Retail division for 10 years (800,000 customers, €15bn assets, 1,000 employees). I leveraged the economic downturn to reconfigure the business model around changing customer needs and changing market economics. Our market share grew from 22% to 35% in the period and we doubled our RoI.

I had previously done a B2B start-up for Irish Life that generated 15% of total sales within 2 years. I was also Chair of an international SaaS business offering specialist life admin services to firms across Europe.

Check out how Gerry’s skills can meet your requirements


  • Delivery

    In Ireland, drove market share from 22% to 35% (2010 to 2016), reduced expenses by 31% (2008 to 2012) and doubled return on capital, whilst achieving record levels of staff engagement. In Canada, reduced expenses by 18% most of which was reinvested to deliver a digital-first business model.

  • Business Transformation

    Designed and implemented a new Canada operating model to deliver improved earnings through greater customer focus and digitisation. Re-engineered Irish operation around simpler customer-focused offerings, driving higher earnings and market-leading customer satisfaction.

  • Leadership & Mentorship

    Refreshed Canadian leadership team meeting target 60:20:20 ratio for top 100 roles (existing leaders: new generation: new hires) with 53:47 gender split. Builds high-performing teams based on shared leadership ethos which are high on collaboration. Relentlessly focussed on hiring and retaining the best talent.

  • Agile Labs

    Set up dedicated Agile ‘labs’ to fast-track delivery of change for Canada Transformation. Intensive recruitment process to acquire required talent for delivery – 40:60 internal:external split on resources.
    Assessed key priorities and identified three initial ‘waves’ to drive positive momentum

  • B2B Start-up

    Set up new Partnership business model from scratch in 1997, growing from 2 employees to 150 by 2000, when the unit generated 15% of total sales. Leveraged B2B business development skills to develop a highly successful ‘sales through service’ model backed by same-day processing.


  • Customer focus

    Developed compelling ‘Lifetime advice’ vision for the Canadian business with digital as default for delivery, resulting in exceptional customer engagement. Created highly engaging Irish point of sale advice process generating a customer NPS of +45, top quartile productivity with compliance embedded at source

  • Software as a Service (SAAS)

    Chair of IPSI, providing specialist life admin services to 10 clients across Europe, administering €30bn of assets with 250 employees. Developed and implemented a growth strategy to double revenue to €35m, through a shift away from a traditional TPA model to a SaaS model

  • Distribution

    Thought-leader on new advisory models, with a focus on higher productivity, compliance as standard and automated processing. Developed highly successful partnerships with firms such as AIB, Ulster Bank and as well as leading independent wealth managers through an innovative new funds platform


  • Disposals

    Business lead on disposal of Irish Life to Great-West Lifeco in 2012 (€1.3bn)
    Chair of Irish Life International on disposal to SEB Trygg Holdings in 2010 (€26m)

  • Acquisitions

    Acquired Financial Horizons Group in 2017 – Canada's largest independent advisory firm (undisclosed)

  • Integration

    Led the integration of the 300-person Canada Life business into Irish Life (incl. back-book migration) securing €20m expense synergies